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Use SEO Best Practises for good results

SEO Best practices

Keywords on the page. It happens more than you expect that the keywords people are optimizing a page for, are completely missing.
Keywords in page title. Make sure to add your main keywords in the page title.
Keywords in urls. Adding keywords to urls will increase your SEO score significantly.
Keywords in headlines. Try to add main keywords in an H1 tag on your page.
Links in and out. Links to and from your web site define it.
Keywords in anchor text. The text in a hyperlink is a power tool for SEO.
Keywords in description. The meta description tag allows you to use up 200 characters to describe your page.
Bad SEO. Things you should avoid.
Worse SEO. Do not do this.
Worst SEO. And absolutely not this.