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Good anchor text.
A relatively simple way to improve your SEO is by making sure that you have good anchor texts on your internal links.
Anchor text is the text in the hyperlink that is usually blue and underlined.
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Match the anchor text to the title.*
Try matching the anchor text to the title of the page it links to.
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(Don't) Click here.
Avoid phrases such as "Click here" in the anchor text.
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Alt text.
If you use images instead of anchor text use "alt text" to describe the picture.*
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Href title.
You can also use the href title tag to describe the link when using pictures in the links.*
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Relevance.
One of the major developments in the algorithm of search engines in recent years is increased relevance.
One way for the search engine to determine the relevance is to look at the anchor text. Another important aspect is that the page linking has a similar topic and comes from the same region.
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* Checked by our site wide analysis tool
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