Keywords in page title.
The title-tag is a part of the head of a html page. The contents of the title tag is displayed in browser.
A common mistake is to have the same title on more than one page. The search engine might interpret title duplicates as page duplicates and exclude pages from the index.
Click-through rates.
The title is prominently displayed in search results. A title that does not match the contents will significantly decrease click-through. Our site wide analysis tool will check for blank and duplicate titles as well as how well the title matches other page elements.
