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Links in and out.
Search engines analyze incoming and outgoing links to determine the rank of pages.
Somewhat simplified, the higher rank on your incoming links, the higher rank on your page. Government agencies, popular websites and large organisations often have high rank.
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Pagerank.
Google has an explicit ranking system called Page rank.
Every web page can get a rank between 1 and 10. Many pages are not ranked though. The reason for a page not being ranked can be that is not yet indexed or in worst case that
it is being punished for not following the Google Webmaster guidelines.
You can find out the Pagerank of any page by installing Google Toolbar.
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1. Expose your site.
The more the better. Constantly exposing your website in all media.
If possible use PR and ads.
2. Interesting content
Try getting incoming external links by offering unique and interesting content.
3. Smart structure.*
Create a smart structure for your website and use extensive internal linking. Make indices for different dimensions like time, region and product categories.
4. Do not buy links.
It will set you back sooner or later.
5. Limit the outgoing internal links.*
Try having fewer than 100 internal links on your pages. Fewer on average.
6. External outgoing links.*
Limit the number of outgoing external links to 100. Much less on average.
7. Links to irrelevant sites.
Do not link to irrelevant sites, part of your site's identity your links out.
8. Links to bad sites.
You can be punished for linking to "bad neighborhoods", such as web spammers and link farms.
9. First link.
Please get ONE link to you new website. If not you might not get indexed.
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* Checked by our site wide analysis tool
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