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Worse SEO.
There are SEO practises that are so bad that they might get you excluded from the search engine indices.
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Bad server performance.
Your site will be penalized if your server, or the programming of your pages is slow and your pages take a long time to load. Your pages should load in a few seconds.
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Availability
It is even worse if your server is down often. You might get a severe penalty if your server is down when it is visited by search engine robots.
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Duplicates.
Try avoiding having duplicate information on your website. Also avoid using too much information copied from other websites. Search engines like unique information and do not want to index duplicate information.
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Keyword stuffing.
Filling your pages with keywords, usually hidden, was popular 10 years ago. Search engines will not buy it and might give you a penalty.
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